The Momentum Blog

Top 5 Future of the Book Clichés

Posted June 13, 2012 by Joel

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I’ve been writing blog posts about the future of books and publishing for a while now. I’m by no means one of the first, and by no stretch of the imagination one of the best, so I’m painfully aware of how I often tread on the same ground as those who have gone before me (and usually done it better). However, reading yet another article on the future of books over the weekend nearly caused me to claw my own eyes out with frustration (and probably a healthy dose of shame) as yet another bookish pundit gleefully wheeled out cliché after cliché as if she were writing them for the first time. Thus this list. If I ever commit any of these sins again, please feel free to point them out and/or punch me in the face.


1. The Book is Dead, Long Live the Book

This one works extremely well as a headline for a piece about the death of the book, and it makes you seem both worldly and progressive (acknowledging both the inevitable death of the paper book and the regrettable truth that digital books are still books). Originally from the French Le Roi est mort, vive le Roi! (the king is dead; long live the king), the expression was probably popularised in pop culture by Shakespeare. Always a bad sign.

2. A Lot of Ink Has Been Spilled About the Death of the Book

The temptation when writing a blog post is to make grand statements in the lede. When you know the story you’re writing is completely unoriginal, it helps to point out that you do, in fact, know it. One way to do this while also making a clever pun at the same time is to claim that so much ‘spilled ink’, ‘miles of newsprint’ or ‘column inches’ have been wasted talking about the issue, thereby slyly indicating that the article you are about to write is, in point of fact, not a waste of anyone’s time. If you’re being especially clever you can say ‘countless screens of pixels’.

3. Are Paper Books Going the Way of the Dodo?

See also: Going the Way of the Typewriter, Going the Way of Vinyl, Going the Way of Video Tapes or Going the Way of the Album.

4. The Singular Pleasure of Solitude

Almost every post (particularly in the last twelve months) on the future of reading makes nostalgic claims about the pleasure (and importance) of reading alone in solitude for hours at time and conflates this experience with paper book reading and literacy. Let’s get this straight – whether you make the time to read for great stretches of a time all by yourself has less to do with your reading format of choice and more to do with how you choose to spend your time, how busy you are and the available alternative choices to reading.

5. Complain About People Complaining About the Smell of Books

It’s long been a cliché to talk about how you don’t like ebook readers because they don’t smell like ‘real’ books. That’s old news. The newest trend is to ostentatiously point out that the argument about the smell of books is moot, because obviously it doesn’t matter. See also: claiming that the smell of books is actually the smell of death.


Got any of your own clichés or pet hates about digital book blogs and articles? Sound off in the comments below.

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