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FutureBook: How digital stalking can get you published

Posted May 15, 2012 by Joel

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Nathan M Farrugia’s recently released debut novel The Chimera Vector has dropped into a sea of digital content at the centre of a global conversation around the future of reading.

Ebooks are slowly cannibalising print sales. The traditional gatekeepers of book publishing are embroiled in a dispute with the US department of justice. Amazon is dominating digital publishing both with its closed Kindle platform and huge self-publishing push, and the threat of a monopoly (or monopsony) looms. Fear mongering around the death of the paper book, bookstores and book culture is rampant.

Enter Nathan Farrugia, the first debut author to work with Pan Macmillan Australia’s new digital imprint Momentum. Initially planning to self-publish, the ex-Australian Army infantryman describes ‘stalking’ me through the ‘long grasses of Twitter’, recognising the need for professional editing for his content. He happened to catch my attention at a time when I was just about to undertake the Unwin Fellowship in the UK and was helping set up Momentum in Australia. In other words, I was busy.

Although I initially agreed to take on the editing job, it became clear that the book would be perfect for Momentum, even though the imprint hadn’t been announced at that point. The story was exceptionally fast-paced and action-packed and blended genres in a fresh and fun way. What followed was an awkward few weeks in which I had to convince Nathan I was working on his edit when what I was really doing was trying to sign up his book.

Thankfully, when the offer came, Nathan was convinced that an experimental digital-only publishing imprint fit with his ideas about the future of storytelling and digital consumption. From the get-go Nathan wanted to work with a publisher who was willing to experiment with price, territoriality and copyright restrictions. He was adamant that he wanted to sell his book at a low price with no DRM. ‘DRM actually encourages piracy instead of protecting against it,’ he says. Far from being concerned about piracy, we shared the belief that if you sell content that people want at a price they’re willing to pay then piracy becomes a non-issue. It’s refreshing (and rare) to come across authors who are as informed, engaged and enthusiastic as Nathan – but Momentum has attracted its fair share of them so far, and I’m looking forward to finding more.

Although Momentum was only able to sign up the straight-text book of The Chimera Vector, Nathan had far more ambitious plans. They involved launching the ebook along with an app, audio book and graphic novel to encourage accessibility across different types of media.

‘There are enhanced ebooks, there are transmedia products, there are a few book apps with bells and whistles. But nothing cohesive, nothing integrated, nothing truly groundbreaking. Is that really the best we can do?’

Nathan and his agent, Xavier Waterkeyn, started a Kickstarter campaign to fund the planned book app, but despite raising over $US40,000 it fell short of the ambitious $140K goal. Nathan and Xavier are now slowly funding the bells and whistles themselves, working on audio, graphics and wireframing in their spare time.

The ebook of The Chimera Vector has led the way as Momentum’s first debut author, shooting straight into the top ten on Apple’s iBookstore at launch last week and attracting promotion and sales around the world. The ability to launch a debut author with a digital-only book and still stand out from the crowd proves that publishers will still have a role in connecting authors with audiences, in and out of print, for many years to come.

You can buy Nathan M Farrugia’s The Chimera Vector DRM-free from the ebook retailer of your choice here, and it will also be available soon in print-on-demand.

This post was originally published on FutureBook. You can read it again here.

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